“The postmodern age that followed forced us to question the power structures that determine which narratives are valid and which are not. It also created a society highly focused on the individual. Sceptical of sincerity. What this reproduced culturally was transactional. Cold. Literary theorist Fredric Jameson argued that the postmodern turn was itself the “cultural logic of late capitalism.” That the fragmentation and retreat into the self were not a free choice but a symptom of what this economic order produces when it dissolves the collective.”
